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Research papers

Gargling with Pepsi

The marketing opportunities available to the advertising and media industry have increased greatly over the past decade. Whilst we are able to measure the effect of traditional communication channels relatively well, what do we really know about the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Atul Phadnis, Julie Petersen
June 18, 2004
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Citation

Phadnis and Petersen (2004a, June 18). Gargling with Pepsi. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/gargling-with-pepsi


Research papers

The Indian dilemma

Currently there are two national people meter systems being developed in India: a joint venture between the Indian Market Research Bureau (IMRB) and AC Nielsen; and ORG-MARG (The Marketing and Research Group). The joint venture between IMRB and AC...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Julie Petersen, Tanuka Roy
June 15, 1998
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Citation

Petersen and Roy (1998a, June 15). The Indian dilemma. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-indian-dilemma